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Our Community Manager took to Instagram, in the moments leading to the final hour of voting for the "Face of Men's Fashion Week LA", quoting Paul Arden: "It's not how good you are, it's how good you want to be." Determination proved to be the ultimate equalizer in a competition where models did everything from creating their own graphics to promote themselves to sending blast emails to lobby support of their election into the final round of the "Face of Men's Fashion Week LA" 2013 spokes-model competition.
Hundreds of male models between the ages of 16-27 entered the competition. Only a quarter of the submissions were invited to meet MFWLA and a panel of guest judges. After a few rounds of competition, on Melrose Avenue, TEN FINALISTS were selected to go on to the Third Round of the competition. In the Third Round, contestants were put to the challenge, asking their friends, family, and fashion lovers to elect them as the "Face of Men's Fashion Week LA" 2013. Over 60,000 people were exposed to the competition and nearly 4k people voted for the first-ever "Face of Men's Fashion Week LA".
The THREE FINALISTS prevailed over their peers, making it to the final round! Today, we announce the THREE FINALISTS for the "Face of Men's Fashion Week LA" spokes-model competition: JOSUE GARCIA led with over 1,000 votes. FERNANDO DURAN was a close runner-up, and BRIAN SIBLEY beat out remaining competitors with votes in the high 900s. Josue, Fernando, and Brian will compete against each other in one final competition.
The "Face of Men's Fashion Week L.A." 2013 will be announced Monday, May 6, 2013. Stay Tuned to hear how the story ends. - MFWLA
The day began at 2:00pm. Executive Producer (and founder of Men's Fashion Week LA), Pamela Williams, briefed the contestants on the "Face of Men's Fashion Week LA model competition festivities. Male models arrived early, waited in line, and then the competition began. Each model walked the runway for the panel of judges. At the end of the runway, each contestant shared a little bit about themselves. The day was full of laughs as the judges asked contestants everything from "What'd you do last night?" to hearing heartfelt stories of one model's breakthrough depression, and learning about one model's trip across the country as he flew in from Oklahoma City to compete to become the first-ever spokes-model for Men's Fashion Week LA.
Hasson Harris, Agency Director of Slater Model Management (aka Simon Cowell), sent some contestants home with brutal, yet insightful, consultations that is believed to help them "make it" in this industry. Jenny Luv, fashion Vlogger, giggled most of the day with celebrity wardrobe stylist, Daniel Musto. Daniel, who admittedly told one of the contestants that "God brought me here this morning, to the bar last night, and I think he'll be taking me to Coachella after this competition", colored the competition with witty remark after witty remark; both charismatic and genuine, Daniel made each contestant feel comfortable opening up to the panel of judges. Guest judge Cristian DeLuca, bow tie connoisseur, wore a leather red studded bow tie (sponsored by Bow Tie Boy NYC). Cristian faced-off with two contestants who also had the bright idea to wear red bow ties to the competition. And menswear designer Lloyd Klein got a good laugh when one of the models said that their favorite menswear designer was Calvin Klein, saying "You know that he only makes underwear, right?". Imagining that the contestant leaves the house in the morning only clad in Calvin Klein briefs, Lloyd asked the contestant to take off his shirt. And the evening went on... The chemistry among the panel could not have been fabricated; it was organic, synergistic, and made for a memorable day for MFWLA staff, each contestant, and each of the judges.
Guest Judges (from left to right): Cristian DeLuca (Buyer and Bow Tie Connoisseur), Hasson Harris (Agency Director Slater Model Management), Jenny Luv (Power 106 radio personality and Fashion Vlogger); Daniel Musto (NBC's "Fashion Star" wardrobe stylist; Style, Bravo, E!); Lloyd Klein (Menswear Designer; LKLA).
With much more work to be done, evening crept upon the panel of judges. After each model walked the catwalk, the judges tallied up the total scores. The judging criteria included a 1-5 point system. Each candidate was judged based on five categories: overall personality, charisma, authenticity, style, and confidence.
TEN FINALIST were chosen and announced by friend of MFWLA, Constance McLaughlin, fashion blogger.
The TOP TEN FINALISTS (from left to right): Duka, Geo, Jose, Kyle, Jace, Luis, Brian, Alexander, Omari, and Fernando.
Click on each photo below. Each candidate will tell the world why they should be the "Face of Men's Fashion Week L.A." 2013. On Tuesday, April 16, 2013 you will be able to click on each contestants photo (below) to watch their personalized video. And then you will be able to click below to vote for your favorite.
After you watch each individual's video, click here to vote for your favorite candidate. You will be redirected to the Men's Fashion Week LA Facebook page. You can scroll through to find the poll. Make your voice heard!
CONTEST AND OFFICIAL RULES
We are looking for a uniquely talented person who will become the spokes-model for Men's Fashion Week Los Angeles. On Saturday April, 13, 2013, hundreds of aspiring models will compete to become the "FACE of MEN'S FASHION WEEK LOS ANGELES". Applications are now being accepted from 12:01 am ET Friday, February 1, 2013 through Wednesday, April 10, 2013 11:59 pm PST. The model competition will be held in Hollywood, California at an undisclosed location. Each applicant will be revealed the location via email one week prior to the competition. Details for the application process are below.
The "Face of Men's Fashion Week L.A." is open to all US citizens and permanent residents who are 16 to 27 years of age, as of April 13, 2013. If the winner is under the age of 18 years old, a parent or legal guardian must be present at the time that they accept the role as the "Face of Men's Fashion Week L.A.". Both amateur and professional models are allowed to compete, however participants may not currently have print, runway, or commercial representation. Participants cannot be affiliated with MFWLA nor have previously worked with MFWLA. Participants must reside in Greater Los Angeles and be able to speak fluent English. The winner will be responsible for 2-3 MFWLA engagements per month during 2013. MFWLA will not provide transportation to or from spokesmodel engagements. All engagements will be in the Greater Los Angeles area. The winner must be available to act in the role of MFWLA Spokesmodel from Monday April 29, 2013 through April 1, 2014. If the winner is unable to fulfill his duties as MFWLA Spokesmodel, then the runner up will take their place. All federal and state laws and regulations of the United States apply. Contestants agree to be bound by these Official Rules. Failure to comply with these Official Rules will result in ineligibility of Contestant.
HOW TO ENTER
Send an email including the following information to email@example.com:
• Legal First and Last name
• Full address (including apartment number), city, state/providence, Zip Code/postal code
• Daytime, home/cell telephone numbers
• E-mail address, Facebook, Instagram, and Twitter account handles
• Date of birth, and;
• A photo (professional or amateur)
Saturday, April 13, 2013. Arrive at 10am. Plan to be available until 5pm as there are multiple rounds of the competition.
First, each participant will meet briefly with a MFWLA representative to complete the application process. Please bring a copy of a government issued identification; State issued Driver's License, State Identification Card, and government issued Passport are the most common and acceptable forms of identification.
Then each applicant will walk the runway. It is okay if you do not have professional runway experience. This is an opportunity for the panel to see a little bit of your personality when you are the center of the attention. Primarily, the judges are looking for someone who is confident and comfortable being themselves. After the walk-off, the panel will narrow the competition to the top 25 contestants. The top 25 contestants will go on to the second round.
This is when the competition begins! There are three parts to the second round: (1) To test your interviewing skills, immediately after the top 25 are selected, each contestant will be interviewed on the red carpet; (2) Each contestant will be asked to promote MFWLA to pedestrians, and; (3) Each contestant will shoot a 1 minute video telling voters why you should be the "Face of Men's Fashion Week L.A.".
The red carpet interview will be your opportunity to interact with selected guests. Successful candidates are those who have the natural ability to connect with a variety of people from fashion insiders to veteran hosts/actors to celebrity friends.
Promoting MFWLA is a huge part of the Spokes-model's role. To test your abilities to effectively promote MFWLA, the panel will watch contestants interact as they attempt to promote MFWLA to pedestrians. A successful candidate is judged on their ability to promote and share their enthusiasm for MFWLA. The contest details for this part of the second round will be disclosed to the 25 contestants on Saturday, March 23, 2013.
The interview/video will be a short clip where each contestant will have the opportunity to tell America why they should be the "Face of Men's Fashion Week L.A.". Each candidate has the freedom to express themselves in any way that they would like. This is an opportunity to attract the attention and admiration of voters who will go online to vote for the first-ever "Face of Men's Fashion Week L.A." in the final round.
Based on the red carpet interview and promoting Men's Fashion Week L.A., the judges will select the Top 10 candidates who will go on to the third round.
On Monday, April 15, Men's Fashion Week L.A. will email the top 10 contestants informing them that they have successfully made it to the third round! The Top 10 contestants will have both their photo and video featured on the MFWLA company website. Voters across the globe will have an opportunity to visit MFWLA company website and vote for their favorite candidate. The polls will be open from Monday, April 15, 2013 through Monday, April 22, 2013.
Each of the Top 10 contestants will receive a gift from one of our apparel partners for participating, but there will only be 3 finalists.
The top 3 finalists will be announced via twitter on Monday, April 22, 2013. During this week, each of the 3 finalist will have a one-on-one meeting with the Executive Producer. A combination of the contestants public persona, photo, interview, runway walk, interviewing skills, enthusiasm for MFWLA, and overall appearance and personality, and ability to connect and mesh with MFWLA team will be basis of judgement for the final round.
And then on Thursday, April 25, 2013, the "Face of Men's Fashion Week L.A." will be announced both via MFWLA social media platforms, and through a press release that will be issued to major national and regional press and media outlets.
ROLE, PRIZES AND BENEFITS
• A one year modeling contract with a Modeling agency scheduled to commence at the the beginning of 2014
• The beneficiary of sponsorship including apparel, footwear, accessories, and grooming products from MFWLA apparel sponsors
• The face of all media and press interviews for MFWLA for 2013
• Function as a Brand Ambassador for MFWLA
• Featured in a magazine spread for a menswear fashion magazine
• Featured on all MFWLA publications for Men's Fashion Week 2013 seasons, which includes electronic, print, and multimedia marketing and promotional materials
• Emcee Men's Fashion Week in June and any ancillary events
• Host the red carpet at Men's Fashion Week L.A. (October)
Stay tuned. Men's Fashion Week L.A. will host a casting call on Saturday, September 28, 2013 to hire runway models for designer runway shows for Men's Fashion Week L.A., which will commence Monday, October 14, 2013. Make sure to follow us on all of our social media platforms to stay up-to-date. Twitter and Facebook
Model Agency: TBA
Apparel Partners: TBA
Menswear Magazine: TBA
Menswear Ad Campaign Affiliate: TBA
*check back regularly for updates as contest rules, partners, benefits, etc. are subject to change*